Industry Empowerment
Culture + Digital + Industry — Driving Bashu Cultural Resources into Development Advantage
Leveraging academic research and Industry-Education Alliance resources to provide full-chain empowerment services across cultural creative, cultural tourism, enterprise digital transformation, and IP licensing.
Cultural Creative Industry Empowerment
Cultural IP mining · Digital design · IP incubation · Brand promotion
Drawing on the four core Bashu cultural systems (Ancient Shu Civilisation, ICH crafts, Red Culture, and landscape humanities), we provide full-chain services for cultural creative enterprises — from cultural IP mining and digital design through to brand promotion. We deeply incubate IP derivatives for Sanxingdui, Sichuan Opera Face-changing, Shu Brocade, and giant pandas, helping cultural creative enterprises achieve digital upgrading.
Sanxingdui IP Digitalisation
Development of Sanxingdui IP digital derivative products covering digital collectibles, AR interactions, and cultural merchandise, driving the transformation of Ancient Shu cultural heritage into modern cultural creativity.
Sichuan Opera Creative Promotion
Digital reinterpretation and omni-channel promotion of iconic elements such as face-changing and fire-spitting, enhanced by AIGC-assisted creation to reach younger audiences.
Shu Brocade Pattern Design
Using AI to unlock the thousand-year Shu brocade pattern system, developing digital design tools and pattern asset libraries to empower modern fashion and craft brands.
Cultural Tourism Industry Empowerment
Digital cultural-tourism solutions · Scenic area VR · ICH event digital operations
We provide digital upgrading services to cultural tourism bureaux and scenic areas across the Bashu region — including scenic area VR panoramas, cultural scene restoration, and ICH event digital operations — delivering a complete suite of 'Digital Cultural Tourism' solutions to enhance destination appeal and visitor experience.
Scenic Area VR Panoramas
Immersive VR panoramas for key cultural scenic areas such as Mount Emei, Qingcheng Mountain, and the Sanxingdui site, enabling 'cloud travel across Bashu' to extend cultural tourism reach beyond geographic boundaries.
ICH Event Live Streaming
Full-panorama live streaming operations for Sichuan Opera performances, Shu embroidery showcases, and ICH craft exhibitions, expanding the reach of ICH activities across online and offline channels.
Red Cultural Tourism Digitalisation
Drawing on the Cloud-view Long March project, AR/VR/AI technology reconstructs historical Long March scenes to create immersive red cultural-tourism experiences and support digital upgrades for Long March heritage sites.
Enterprise Digital Transformation
Digital consulting · Technical support · Talent training
We provide digital transformation consulting, technical support, and talent training for traditional cultural enterprises — Sichuan Opera troupes, ICH studios, cultural dining establishments, and cultural creative organisations — helping traditional culture combine with digital technology to achieve a new lease of life.
ICH Studio Digitalisation
Helping ICH inheritors build digital archives, online exhibition channels, and brand communication systems, enabling the modern transmission and commercial transformation of traditional skills.
AIGC Empowerment for Cultural Institutions
Introducing AIGC technology to museums, cultural centres, and ICH protection centres to improve content production efficiency and develop digital exhibition and interactive experience projects.
Bashu Culinary Brand Upgrading
Digital transformation and IP content operations for Sichuan tea-house, hot-pot culture, and Ba Ba Yan (outdoor banquet) cultural brands, creating new cultural dining business models.
IP Licensing Services
Cultural IP incubation · Licensing cooperation · Multi-scenario applications
We integrate the Bashu cultural IPs incubated by the Institute — Ancient Shu Civilisation IP, Sichuan Opera Art IP, Giant Panda Cultural IP, and Tibetan-Qiang-Yi Ethnic Cultural IP — offering IP licensing cooperation across cultural creative, cultural tourism, film & TV, and digital product sectors, with clear licensing procedures and cooperation models to maximise IP value.
Sanxingdui Cultural IP Licensing
Licensing cooperation for the Bronze Tree, Vertical-eye Mask, and Golden Staff in cultural creative products, games, film & TV, and other sectors, driving the transformation of cultural-heritage resources into cultural industry.
Giant Panda Cultural IP Development
Digital development and commercial licensing of the giant panda cultural landmark IP, covering emoji packs, digital collectibles, IP collaborations, and diverse application scenarios.
Industry-Education Alliance
Bashu Culture Creative (Digital) Industry-Education Alliance — building a cultural digitalisation ecosystem
Uniting major cultural institutions, technology enterprises, and universities across the Bashu region to build a government-industry-university-enterprise multi-stakeholder cultural digitalisation ecosystem, connecting 21 cities and prefectures in Sichuan and bridging academic research, talent cultivation, and outcomes transformation.